horsegiirL

A mysterious luminary within Berlin’s pulsating club scene, horsegiirL stands as a revered DJ and producer, her identity veiled by the mystique of her horse mask.

Behind this veil, a series of viral hits such as ‘My Barn My Rules,’ and ‘My Little White Pony’ come to life, seamlessly blending the contours of future-pop with the rhythm of techno club traditions. Unveiling her sonic manifesto through the debut EP ‘Farm Fantasies’ in 2022 and her track ‘starsiigns’, horsegiirL is redefining the musical landscapes. She represents a new wave of electronic artists that prioritise the fun and kitschy, that counters the more serious approach that often permeates the electronic music scene. Her 2024 release of ‘Obsessed’ also exhibits her ability to be across both the electronic club and pop worlds.

Boasting a staggering 20 million global streams, and over 41,000 sales in the UK alone, horsegiirL has solidified her presence as a force to be reckoned with. Her music has resonated strongly in key streaming markets, including the UK, US, Germany, Australia, and the Netherlands.

Her singles have seen remarkable success on various Spotify Viral charts, claiming the top spot on six different charts, including those in the UK, Ireland, Australia, Denmark, New Zealand, and Lithuania. Her influence has extended across the globe, with appearances on more than 20 viral charts worldwide.

horsegiirL’s work has been featured prominently in curated playlists, amassing millions of followers. Notable inclusions range from Dance Rising (2 million followers) to Massive Dance Hits (1.3 million followers), and Summer Hits UK 2023 (700,000 followers), among others. Her impact on the Apple Music Electronic Chart in the UK is evident, peaking at an impressive #30.

horsegiirL’s tracks have garnered significant attention on a multitude of flagship playlists across various territories, including danceXL (13 territories, including the US), Glitch (5 territories, including the UK and US), Electronic Pop (5 territories, including the US), and the Jax Jones Playlist (5 territories, including the UK and US).

Additionally, her music has found its way into numerous other influential Amazon playlists such as Viral Hits, XLR8, Sounds Of Summer, Dance UK, Fresh Dance, Club Rules, and Nectar.

In the realm of radio, horsegiirL has received substantial support, with their tracks receiving 943 spins and amassing an impressive 14.2 million impressions. Notably, they’ve been championed by BBC Radio 1, with 44 spins across shows like Danny Howard, Jeremiah Asiamah, Dance Anthems, and Party Anthems, to name a few.

The impact of her music extends beyond streaming and radio, with a substantial presence on Shazam. Her tracks have been tagged an impressive 327,000 times globally, and have peaked at #9 on the Shazam Dance Chart, as well as #23 on the Shazam UK Top 200. In the US, she’s secured the #9 spot on the Shazam US Dance Chart.

horsegiirL has also made a significant mark in the realm of social media, with TikTok users creating over 170,000 videos featuring her music, which collectively garnered over a billion views.

Her influence hasn’t gone unnoticed in the media either, with features in reputable publications such as i-D and Dazed. Furthermore, she’s showcased her talents with a Mixmag DJ Mix, further solidifying her position as a notable figure in the electronic music world. She’s crossed over into the fashion world, with a viral moment at the Ottolinger PFW 2024 show and features in Vogue. horsegiirL was featured on the covers of both Glamcult and Fraulein in Fall 2024. She continues to branch out in both the music and fashion world, with campaigns, features, events, and shows.

Her upcoming EP promises to show how her music and creative world will continue to evolve alongside her dedicated fanbase, the farmies. She continues to showcase her ability to exist in both the electronic / DJ music scene, as well as the realm of pop. Her focus on a curated creative world, entirely driven by her own artistic choices, will be seen across this entire campaign, as well as with her ‘Hayfever’ live shows. The Hayfever world will allow her fans a truly unique experience, one that comes from inviting everyone into a safe space, to make all feel welcome and like her world is also theirs. This new era of hayfever will have more bespoke production, building an entire world around horsegiirL’s creative concepts for her “farmies” to experience, with specialised merch and moments to fit alongside.